So I drop by Panera today since its on my way home. I hardly ever am in a place that has one. So I order my food, the lady says, "our coffee is free today. Cups are over there." "Thanks," I say. Right before I give her my card she says, "Would you like a free strawberry parfait sample too?" Um, yeah.
This business is doing well here. They are in a place where they can give to others. Sure, it helps promote their selections, but they are still able to give.
I want to be able to do that, don't you? Not out of personal promotion, but to just give. I think if we look at what we've got, we all could. Maybe not even something tangible, but perhaps just a word of advice, or a bit of yourself even.
Remember how Panera makes you feel when you're there. Be that warm atmosphere.
Always a metaphor...
-Tara K
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